A b o u t   U s

If you grew up flipping through the Women’s Weekly Children’s Birthday Cake Book, you’ll know the feeling we’re chasing.

Choosing your cake felt like the biggest decision of the year.

Watching it come to life felt like magic.

Seeing it on the table on your birthday was everything.


Shape Tins is here to bring that magic back! Just, without the stress.

Shape Tins was originally created by Tessa, inspired by those same childhood memories and the challenge of recreating them for her own kids. What started as a clever solution quickly became something families genuinely loved.

Now, Shape Tins has been passed on to me, Anik.

I spent the last few years running a kids’ party hire business in Sydney, living and breathing birthdays, balloons and everything in between. I’ve seen the huge amount of effort that parents give making their little loved ones celebrations feel as special as possible, and how quickly things can go from FUN to “oh my god...what have I done?”

These days, I’m on the other side of it. Baking for the love of it and creating because I genuinely enjoy it.

I actually first came across Shape Tins when it launched during COVID. I remember thinking straight away how clever it was. The concept made sense, the brand felt relatable, and it solved a problem I’d seen over and over again with parents trying to pull off a great cake without the stress.

HOW IT WORKS

1

Pick a cake

Browse the Shape Book and choose the cake they’ll love most.

2

Bake with Shape Tins

Use the reusable tins to bake the shapes you need without the guesswork.

3

Follow the guide

Use the step-by-step instructions to assemble your cake with confidence.

4

Decorate easily

Finish it off with edible decorating sheets and easy little shortcuts.

“When I saw that Tessa was ready to move on and focus on new ventures, it felt like one of those moments you don’t overthink.

I knew I had to take it on.”





WHAT SHAPE TINS IS

Shape Tins is a modern children’s birthday cake system designed to make things simple, fun and actually doable.

It combines:

  • Versatile, reusable cake tins
  • Easy, guided designs
  • Edible decorating “cheat sheets”

Think of us as the LEGO of cake building.

You can create cakes that look amazing without needing to be a professional baker or lose your cool halfway through!

Whether it’s your first cake or your fiftieth, the goal is the same.

  • Make something your kids (or friends) love
  • Enjoy the process
  • And feel proud of what you’ve made

Even if it’s a little ... wonky. Sometimes? Those are the best ones!

ANIK